Effective Date: January 1, 2020
WHAT ARE COOKIES?
Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information. Cookies set by us are called “first party cookies,” while cookies set by parties other than the Company are called “third-party cookies.” The parties that set third-party cookies can recognize your web browser both when it visits our Site and when it visits certain other websites or mobile applications.
TYPES OF COOKIES ON OUR SITE
The following types of cookies are used on our Site:
We may also use other Tracking Technologies to collect “clickstream” data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.
Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). Pages of our Site may also contain social media widgets, which are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or mobile app screen. These social media widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
Within our mobile applications, we use third-party software development kits that are embedded in the apps. These app SDKs permit the collection of information about the app itself, activity within the app, and the device the application is running on.
Pages of our Site may also use Java scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.
We use first-party and third-party cookies for the following purposes:
COOKIES USED ON OUR SITE
We may use the following cookies on our Site:
Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Site by taking the steps outlined below. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
First-Party Cookies. As noted immediately above, you can use the browser with which you are viewing this Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Site may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.
Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that use advertising cookies go to aboutads.info/choices. Once you click the link you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising entities. For more information about third-party advertising networks and similar entities that use these technologies, please see aboutads.info/consumers, or opt-out of interest-based targeting provided by participating ad services through the Digital Advertising Alliance (“DAA”) (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org).
Mobile Applications. On your iPhone, iPad or Android mobile device, you can change your device settings to control whether you see online interest-based ads, including by setting your device to “limit ad tracking,” or you may download the DAA’s AppChoices tool (youradchoices.com/appchoices) to control interest-based advertising on apps on your mobile device.
Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage. Flash cookies are not managed by the same browser settings as are used for browser cookies, but may be managed here: macromedia.com/support/documentation.
Do Not Track
Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
We welcome your questions, comments, and concerns about privacy. You can contact us by calling 1-866-458-2951 or writing us at:
Attn: Privacy Officer
The Cheesecake Factory Incorporated
26901 Malibu Hills Road, Calabasas Hills, CA 91301